Brand identity for a brand supporting cognitive development
Ty online
Brand identity
Website
Context
TyOnline is an online booking platform for the beauty industry that brings a personal website, client bookings and work scheduling together in one tool. The project involved creating a consistent communication system for a brand operating in a space where usability has to go hand in hand with an attractive, modern look.
Challenge
With online tools, it’s very easy to slip into a purely functional aesthetic that works well enough but builds neither brand character nor an emotional edge. Here, the challenge was to create an identity that would keep the product’s digital clarity while sitting closer to the visual language of the beauty industry – fresher, more dynamic and more memorable.
Strategy
The visual direction was built on a bold pairing of soft violet and intense green, strong typography and looser, almost internet-native graphic elements that give the brand lightness and energy without compromising legibility. This language was carried consistently through the identity, the website and the social media graphics, giving the brand a coherent system that works both in the product interface and in its external communication.
Outcome
The result is a brand that looks more contemporary, confident and digital-first, while remaining approachable for end users. The new visual system makes TyOnline more recognisable, brings order to its communication and better captures the character of a tool made for an industry where aesthetics are part of the service experience.
I recommend Magda and Studio Contrast for creative yet reliable and punctual design support, and for patient help with problems that seem hopeless
