A distinctive visual identity for a contemporary brand promoting mindful voice work
Stowarzyszenie Wokalistów MIX
Website
Branding
Context
MIX is a brand created by people who work hands-on with the voices of teachers, singers and therapists, popularising up-to-date knowledge of acoustics, vocal physiology and healthy vocal technique. The project involved creating a cohesive identity system and a website to support the promotion and sale of events.
Challenge
The challenge was to translate specialist, expert knowledge into communication that would be distinctive, contemporary and accessible all at once. The brand needed a visual language that would build recognition, bring order to its communication across different channels and support a real business goal: selling events.
Strategy
The result was a complete system built on a strong brand identity, a key visual and a full set of digital and promotional materials, from social media to campaign assets. Alongside it, I designed a website where visitors can buy event tickets, so the brand experience stays consistent at every touchpoint, from the very first message to the decision to buy.
Outcome
The outcome is a bold, energetic and easily scalable identity that gives the brand real character and lets it communicate consistently both online and offline. It reinforces MIX’s expert image, while making the brand more visible, more modern and ready to promote its events effectively.
I wholeheartedly recommend Contrast Studio! You can always count on support and expert advice, and the designs are of a very high standard. Magda is reliable, lovely to work with and someone you can depend on! Thank you and warm wishes ♡
