From knowledge and diagnosis to a distinctive communication system built on expertise
Instytut Podologii Holistycznej
Brand identity
Key visual
Promotional materials
Landing pages
Context
The Institute of Holistic Podiatry grew out of PediWOW, an educational project built around the need for deeper, more reliable knowledge in podiatry practice. The brand needed a new look that could carry its expert character and turn specialist content into a consistent, modern language of communication.
Challenge
The challenge was to create an identity that would highlight the brand’s substance and professionalism without feeling insular, heavy or overly cautious. The system had to work across a wide range of uses, from the identity and sales materials to the website, course landing pages, campaigns and social media.
Strategy
The project covered a complete visual system: the brand identity, key visual, website, course landing pages, marketing and sales materials, social media graphics, campaigns and event stands. It was all built as a flexible, recognisable ecosystem that brings order to the brand’s communication and lets it show up consistently across its many touchpoints with its audience.
Outcome
The result is a consistent, distinctive communication system that strengthens the Institute’s position as a modern educational brand working where knowledge, practice and a mindful approach to therapy meet. The new identity and communication tools support both the brand’s image and the sales of its courses, giving the whole a more professional, organised and scalable feel.
‘I’ve worked with many designers, and based on that experience I can wholeheartedly recommend working with Magda. Everything is always on time and of the highest quality. She brought order to our existing brand identity.’
