From complex biotechnology to a contemporary communication system with a more distinctive form
iQure
Website
communication materials
Context
iQure is a global biotech company developing new therapies for neurodegenerative diseases. The project involved creating a consistent identity and communication system that brings order to the brand’s presence across digital channels, marketing materials and brand collateral.
Challenge
The biotech industry very often communicates in a way that is either too technical and insular or visually cautious, so brands miss the chance to stand out and be more accessible. For iQure, the challenge was to build an identity that would keep its scientific credibility while being more modern, recognisable and ready to speak to a range of audiences, from business partners to investors and the brand’s wider community.
Strategy
The visual direction was built on a clean, modern system dominated by cool blues, plenty of light and clear typography – a good fit for a field rooted in science, precision and innovation, but without a heavy, laboratory tone. Organic and scientific motifs, along with more dynamic framing, also play an important role, giving the brand a human dimension and visual energy. The whole language was carried through the website, social media, stationery, print, sales and marketing materials and banners, creating one consistent system.
Outcome
The result is an identity that strengthens the perception of iQure as an innovative, well-organised and credible brand – without feeling cold or distant. The new communication system handles the complexity of biotech better, brings structure to how the company presents what it does and gives the brand a more distinctive, contemporary presence online and offline.
Working with Studio Contrast was highly professional and efficient at every stage. Together we completed a comprehensive rebrand covering the website, business cards and Christmas cards, among other things, and the whole process ran quickly, with great sensitivity, spot-on suggestions and without placing any unnecessary burden on our team. We also appreciated the support with more technical matters, which proved very helpful. I recommend Studio Contrast with complete confidence.
