A visual rhythm on social media for a premium haircare brand

NEWSHA is a premium haircare brand whose communication is built on aesthetics, quality and the aspirational world of beauty. The project involved creating social media graphics in line with the brand’s image and visual standards.

In social media for premium brands, it’s easy to lose the balance between a sales message and the aesthetics that build desire and recognition. The challenge was to create content that was polished, light and consistent, yet flexible enough for a range of formats and topics.

The project involved creating a system of social media graphics based on orderly composition, elegant typography and an aesthetic that underlines the brand’s premium character. The aim was to develop a visual language that puts the product centre stage, keeps all communication consistent and works well in day-to-day posting.

The result is a set of graphics that strengthens the brand’s social media presence and translates its aesthetic into a consistent, recognisable format. The new materials bring order to the messaging, raise its visual quality and support a more consistent image for NEWSHA online.