An educational app that revives the memory of 11 stories of courage in a language that speaks to young people
Humanity in Action Polska
Brand identity
Website
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Context
Humanity in Action Poland is part of an international foundation that champions human rights, democracy, civil society and multiculturalism. The ‘11 STEPS’ project was created as a mobile app teaching about National Socialism, the Second World War and the Holocaust. Its aim was to restore the memory of forgotten or lesser-known people who, during the war, defended human dignity and rights, standing up to violence and injustice.
Challenge
The biggest challenge was finding the right visual language for a subject that is extremely difficult, historical and emotionally demanding. The app had to engage young users, but it could not simplify history or turn it into something superficially aesthetic. It needed a design that would combine modernity, clarity and engagement with due gravity towards the events it tells.
Strategy
We created a bespoke graphic design for the app, built around guiding users through 11 stories as a narrative. The visual layer uses historical photographs of the people featured in the form of a collage, giving the archive material a more contemporary, engaging feel. A modern composition, a carefully considered rhythm of screens and a balanced aesthetic made it possible to build an experience that encourages exploration while staying respectful of the subject.
Outcome
The result is a mobile app design that combines history education with a modern visual experience. ‘11 STEPS’ presents stories of courage, resistance and the defence of human rights in a way that is accessible to young audiences yet responsible towards the weight of the subject. The collage-based look gave the project its own character, helping to bring the memory of these people to the fore and present it in a language that can engage today’s users.
