Natural origins, presented with more refinement
Wildfood
packaging design
Branding & Website
Context
Wildfood is a brand built on quality, craftsmanship and a more mindful approach to products inspired by tradition and the natural origins of their ingredients. The project involved creating a complete identity and communication system that gives the brand a distinctive, more premium presence online and offline.
Challenge
In this category, it’s easy to fall into an aesthetic that is too literal, heavy or predictably ‘rustic’, so the brand loses its freshness and modern edge. The challenge was to build an identity that would keep the product’s authenticity and character but tell its story in a more refined, contemporary and recognisable way.
Strategy
The visual direction combined editorial typography, a muted palette, illustrated animal motifs and compositions that evoke craftsmanship, careful selection and quality, rather than relying on a simple, literal food narrative. This language was then developed into a consistent system covering the website, identity, social media, stationery, print and sales materials, packaging, banners and other marketing assets.
Outcome
The result is a brand with a distinctive, polished and consistent identity that stands out in its category and lends the whole product a more refined feel. The communication system brings order to Wildfood’s range, strengthens its character and lets the brand talk about quality, provenance and experience in a more modern, elegant and coherent way.
‘Working with Magda combines creativity, professionalism and superb organisation. She finds the right solutions very quickly, works methodically and brings not only experience but also great energy to the process. I recommend her services with complete confidence to anyone looking for support with branding and web design.’
